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In 2009, Italian artist Francesco Vezzoli collaborated with film director Roman Polanski on a fake commercial for a fake brand of perfume named "GREED", starring Michelle Williams and Natalie Portman as a sapphic couple locked in a vicious cat fight over possession of the fragrance bottle. The short film was part of Vezzolli's art exhibition of the same title that debuted at the Gagosian Gallery in Rome.