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In 2009, actors Hugh Jackman and his wife, Deborra-lee Furness, traveled to Ethiopia as ambassadors for World Vision Australia, one of the world's largest humanitarian aid organizations. As longtime donors, the Jackmans wanted to visit a World Vision community development project to see how rural communities were being empowered to eradicate poverty. While in the Yirgacheffe region, Hugh met a 27 year-old coffee farmer named Dukale, working to lift his family out of poverty. Spending time on Dukale's farm, Hugh learned first-hand about the value of fair trade coffee and clean cookstove technology. (C) Official Site