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Young doctor Hájek has been looking for a job for a long time in vain. But luck has smiled on him a little - he has won a competition for the best advertising slogan, which was held by the factory owner Bárta. The prize is a stay in a luxurious mountain hotel. At the same time, Bárta is also leaving for the same winter resort, but on a whim he decides to use a false name and pretend to be a poor man. It is therefore not surprising that the hotel staff gets confused when accommodating the two guests. The poor young man receives all sorts of honors and favors, the factory owner huddles in a small room without heating. In addition, Bárta's cute daughter appears on the scene, and all sorts of complications are not long in coming.