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The fact that Rudolph Moshammer is a dazzling figure and the most prominent fashion designer in Munich is no longer enough for his silent partners and financiers. So it happens that he is looking for a seductive woman to sell and - to the horror of his mother - brings on the young pedicurist Evi from Augsburg, of all places. With Evi's help, Mosahmmer wins the hearts and purses of the truly rich - if it weren't for his mother, who is scheming in the background. A fictional story that tells of beauty and money, but also of the friendship of two outsiders in Munich in 1983.