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Optimistic in the face of failure, Daniel Webster Opp finally attains success as a traveling salesman for a shoe firm, but just when his prospects are best, he receives word that his stepfather is dead. He leaves at once to meet his brother Ben at Cove Junction, where they settle the estate according to Ben's demands. Ben takes the money, while Mr. Opp is given the homestead and custody of Kippy, his feebleminded half-sister. Sacrificing all to remain with his sister, Mr. Opp founds a newspaper, the Opp Eagle, and begins to promote the town.