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In Quebec, there is an increasing number of adherents to the circular economy model. An audacious economic model that places the environment at the heart of its business model and is beneficial to both companies and consumers and the planet as a whole. The documentary proposes to discover the inspiring projects of this new susceptible economic category in different regions of Quebec. An occasion to demystify this type of economy, to rediscover the managers and actors of this new industrial revolution and to understand the direct benefits of which companies, the environment and the population are users.