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Cartoon proof that breakfast is the most important meal of the day. In this 1940s cinema advert, the tardiness of Signalman Squirrel's breakfast brings passengers to the brink of a major rail disaster every day. The solution is not setting his alarm earlier, finding an extra pair of hands for his long-suffering wife, or (heaven forbid) making his own breakfast. No, the answer lies in a home delivery mix-up of a familiar cereal box.