description About
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Info
- verified Status: Released
- calendar_month Release Date: 1954-07-04
- video_camera_front Companies Johnson Publishing, Sarra
- timer Runtime: 21 Mins
- star Rating: 6 / 10
- favorite Likes: 1 Likes
- info IMDB ID tt7787192
- visibilityViews: 5 views
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THE SECRET OF SELLING THE NEGRO (1954)
image Images
smart_display Cast
groups Crew
Wayne A Langston
Director
Helen A. Krupka
Writer
Joseph G. Betzer
Producer
Harry W. Lange
Producer
Ray Soitz
Cinematography
Marvin L. Bailey
Editor
George De Decker
Art Direction
Nick Mack
Set Designer
Rita Gleason
Makeup & Hair
Florence Westcott
Makeup & Hair
John W Brix
Production Assistant
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