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Following the 2009 financial crash, Waseda University graduate Takeshi lost his job in Tokyo and retreated to his family home in Sendai. While he resumed his role as heir to the family construction company with a diligent attitude, his hidebound father resents that his son left and that at the age of 35 Takeshi is still single. However, wider events will force father and son to overcome their differences as the Otsunahiki, a great tug-of-war featuring thousands of participants, will pull them together in a family tradition just as Takeshi meets Jiheyun, a beautiful Korean doctor on an exchange programme... The ties of family bind people tightly as characters struggle with the push of their own ambitious urges and the pull of family commitments but the Otsunahiki ropes things together in a family drama rich with events and the culture of Sendai, that will tug and the heartstrings of viewers whilst providing to the desire to visit the beautiful and storied region.