description About

Daniel Lubetzky, author, founder and executive chairman of KIND, is on a mission to make the world a little kinder one snack and act at a time. Maker of delicious and nutritious foods, KIND created a new healthy snacking category with the introduction of its first fruit and nut bars in 2004. Established as a not-only-for-profit, KIND is also committed to using its business as a vehicle for social change. Its KIND Movement inspires everyday acts of kindness, and The KIND Foundation works to create kinder, more empathetic communities. Drawing on his experiences with KIND and more than two decades in the food industry, Lubetzky seeded an independent organization called Feed the Truth in 2017. This nonprofit seeks to improve public health by making truth, transparency and integrity the foremost values in today's food system. A social entrepreneur working to build bridges between people, Lubetzky is also the founder of several businesses which help to promote entrepreneurship in developing economies. Lubetzky's commitment to creating economically sustainable and socially impactful business has been lauded by BusinessWeek, Time, Advertising Age and Entrepreneur. In 2015, President Barack Obama and Secretary Penny Pritzker named Lubetzky a Presidential Ambassador for Global Entrepreneurship for his investment in emerging entrepreneurs. In 2018, the Hispanic Heritage Foundation presented Lubetzky with the Hispanic Heritage Award for Entrepreneurship at the John F. Kennedy Center for the Performing Arts. In 2019, he was appointed to the Anti-Defamation League's Inaugural Board of Directors. Lubetzky is the author of the New York Times bestseller Do the KIND Thing. Lubetzky has lived in the United States since emigrating from Mexico at age 16. Today, he lives in Manhattan with his wife and four children, and enjoys spending time with his family and practicing magic.