description About

Karl-Friedrich Scheufele, born in 1958 in Pforzheim, Germany, is the co-president of Chopard, a luxury watch and jewelry brand renowned worldwide. As a member of the Scheufele family, which acquired Chopard in 1963, Karl-Friedrich has been instrumental in transforming the brand’s identity, with a particular emphasis on fine watchmaking and precision engineering. Known for his passion for vintage cars, he spearheaded Chopard’s partnership with events like the Mille Miglia, blending horology with automotive heritage. Under his leadership, Chopard introduced the high-end L.U.C. collection, emphasizing craftsmanship and in-house manufacturing, establishing Chopard as a leader in Swiss luxury watches.