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Reborn in the USA was a 2003 ITV reality TV show, in which ten British pop acts were transported to the USA, where they were supposedly not known in the hope of revitalising their music career. Each week, the American audience voted for their favourite act. The two acts with the fewest votes would then face the vote from the British public, where the following week the act with the fewest votes was eliminated from the contest and sent back to Britain. The series was presented by Davina McCall and the eventual winner was ex Spandau Ballet lead singer Tony Hadley, who was awarded with the prize of a recording contract.