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Bellbird was an Australian soap opera set in a small Victorian rural township. The series was produced by the Australian Broadcasting Corporation at its Ripponlea TV studios in Elsternwick, Melbourne, Victoria. The series was produced between 28 August 1967 and December 1977. It was Australia's first successful soap opera; the show's ratings were modest but it had a devoted following, especially in rural Australia. During its 10 year run, 15 minute episodes of Bellbird screened from Monday through to Thursday nights during the lead in to the 7 pm evening news bulletin. In 1976 the series was screened as one one-hour episode each week, before switching to three half-hour installments per week during its final season.