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A story that takes place during a time of economic reform in China and follows the little people and their struggles amidst a great era. Zhou Xiao Qiang has decided to ride the tide of economic reform. Starting out as a man who outwitted others for his own gain, he managed to build a small factory in the 80's. In the the 90's, he has created a garments empire. In the advent of a new millennia and the rise of e-commerce, he has steered his company into the international markets. However, the ups and downs of business does not come without a price. With the help of his wife Liu Li Xia, his close confidante Xiao Yao and his younger brother Zhou Da Chao, he faces the obstacles head on. (Source: ChineseDrama.info)