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For the Love of Ray J is a dating show on VH1 featuring hip hop singer Ray J. The program has a format similar to Flavor of Love, I Love New York, and Rock of Love. One source notes that it "will be produced by the same geniuses" as those shows, 51 Minds. In reference to the series, Ray J said: The show, which premiered on February 2, 2009, follows Ray J and his entourage of female suitors to the hottest hangouts in Los Angeles, to Sin City where they’ll party with his famous friends, and to Ray’s childhood home where they’ll meet his family and older sister Brandy. Ray J will pour his heart out to these women in hopes that he can figure out who is really there for him. Each week the ladies will attempt to win over Ray J as he carries on with his life in the spotlight. In the end, the girls who can’t keep up with Ray J’s jet-setting ways will be sent packing. But the one who can impress his friends and family and make Ray J believe that love exists, will win the ultimate prize—the love of Ray J. According to one commentator, the concept of the show involves pampering the contestants with "upscale trips throughout the series" and "Ray J's so in love that he's already given participating girls names like Cashmere, Unique and Hot Cocoa."