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The first ever full-length series of The Celebrity Apprentice is coming to BBC One later in 2026. Lord Sugar says: “We’ve had some great celebrity names walk into my boardroom over the years, but they’ve only ever had a small taster of what it’s like to be a candidate. It’ll be interesting to see how our future celebrities fare across a full series, removing their PAs, PRs, agents and all the other assistance they have in their day-to-day lives to fully immerse themselves into The Apprentice world.” [BBC Media Centre]