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The Finnish adaptation of Big Brother is broadcast on Sub in Finland. The series premiered on August 28, 2005 and the eight season eight concluded in December, 2012. Since Season 7, the series has been produced by Endemol Finland Oy; the previous seasons were produced by Metronome Film & Television Oy. The season winner wins €50,000. On March 5, 2013, Sub announced that the ninth season will air in the fall of 2013 and will be the first season to feature celebrites as contestants. The ninth season will be shorter than the previous season and will feature only one host.