The Apprentice Season 7 episode 2 (2011)

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An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.

Info

  • verified Status: Returning Series
  • person By: Mark Burnett
  • calendar_month Release Date: 2011-05-11
  • video_camera_front Companies Talkback, Mark Burnett Productions, Talkback Thames, Boundless, United Artists Media Group, MGM Television, Fremantle Productions
  • tag Season: Season 7
  • timer Episode Runtime: 60 Mins
  • star Rating: 0 / 10
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