description About
The longest champagne bar in Europe at St Pancras International is the venue chosen by Lord Sugar to launch the latest task. But he is not buying the teams bubbly; he is setting them the challenge of raising awareness of English sparkling wine, which rivals champagne in quality, but not in market dominance. It is a real issue for the industry - can the teams devise a brand and identity for the British product to compete with cava, prosecco and champagne? Their marketing campaigns will be judged on merit by discerning wine industry experts.
Info
- verified Status: Returning Series
- person By: Mark Burnett
- calendar_month Release Date: 2012-05-16
- video_camera_front Companies Talkback, Mark Burnett Productions, Talkback Thames, Boundless, United Artists Media Group, MGM Television, Fremantle Productions
- tag Season: Season 8
- timer Episode Runtime: 60 Mins
- star Rating: 0 / 10
- visibilityViews: 4 views
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