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Brian Brick, Chief Executive of high-street clothing retailer Moss Bros, swaps his suit to go undercover to see how his cost-cutting, but profit-turning methods have impacted on frontline staff. In the five years since Brian became boss, he's turned the struggling retailer, that was once losing 10 million pounds a year, back into profit. While undercover, Brian's shocked to discover unmotivated employees, over-stretched delivery drivers, and staff so desperate to improve the look of their shop they're painting it themselves. After being moved by loyal workers undertaking massive commutes to hold on to their jobs, Brian's forced to question whether the staff should now be the business's main concern.