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Carl Benz - tinkering in his Mannheim, Germany, workshop - gave the world its finest automobile powered by an internal combustion engine. Over one-hundred years later, the company bearing his name is still one of the world's most innovative automakers. From that first single-cylinder motor-wagon, to elegant town cars for wealthy industrialists in the 1920s, and futuristic Grand Prix racers in the 1930s, Mercedes carved out a niche as the builder of the best cars possible. Its sport custom-bodied road cars from the 1930s command over 55 million dollars at auctions today. Find out how a company can maintain its status as one of the truly great cars for over 100 years.