Ways of Seeing Ways of Seeing episode 4 (1972)

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In the fourth programme, on publicity and advertising, Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits.

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  • verified Status: Ended
  • person By: John Berger
  • calendar_month Release Date: 1972-01-29
  • video_camera_front Companies
  • tag Season: Season 1
  • timer Episode Runtime: 116 Mins
  • star Rating: 0 / 10
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