PBS Idea Channel Season 1 episode 45 (2013)

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Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes".

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  • verified Status: Ended
  • person By: Mike Rugnetta
  • calendar_month Release Date: 2013-03-13
  • video_camera_front Companies PBS Digital Studios
  • tag Season: Season 1
  • timer Episode Runtime: Mins
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