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Alex Polizzi visits the 51-bedroom Devon Bay Hotel in Ilfracombe, which is run by inexperienced general manager Adrian and his wife Gill. The establishment has a poor reputation but Adrian has managed to persuade low-cost coach parties to return. However, with the summer season about to start and with no proper hospitality experience, the reality of delivering on his promises is starting to hit home for Adrian. Can Alex turn this novice into a real hotelier before the coaches arrive?