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White in Morocco is first of all the intense sunlight that floods the landscapes and illuminates the houses, mosques and other alleys of the whitewashed medinas. It is also prestige and pageantry, that of the djellaba of fine wool, made in the mountains of the Middle Atlas for the dignitaries of the country. It is, finally, the transparency of an elegant wine, produced in an area of the Essaouira region by a lover of ancestral and natural techniques. It is therefore not surprising that the largest metropolis in the Maghreb bears the name of Casablanca ("white house"), whose facades in the historic district attract architecture lovers from all over the world.